Company Profile: South African Cultural Observatory

The South African Cultural Observatory (SACO) is dedicated to measuring and valuing the cultural and creative economy of South Africa. Since its establishment, SACO has produced extensive research that enhances the understanding of the cultural and creative sectors, helping policymakers, government, and private entities recognize the economic impact of these industries. Led by Ms. Unathi Lutshaba since 2018, the observatory has become a vital resource for insights into the arts, culture, and heritage sectors, positioning Ms. Lutshaba as a prominent expert in the creative economy. With a multidisciplinary approach, SACO focuses on fostering the growth and sustainability of cultural industries while advocating for the promotion of youth and women’s leadership within the sector.

Through various projects and initiatives, SACO aims to strengthen South Africa’s cultural landscape and its contributions to the broader economy. The observatory engages in strategic planning, research, and collaboration with various stakeholders to ensure that the creative economy thrives. SACO is passionate about social solidarity and the development of young talent, making it a pivotal player in the promotion of cultural heritage and innovation in South Africa.