Company Profile: African Extracts

Founded in 2002 by Cape Town entrepreneur Rob Tiffin, African Extracts has become a prominent name in the South African skincare industry. Rob, who previously established one of the country’s largest toiletry gift businesses, combined his expertise with the insights of his wife, Sarah Hetherington, an award-winning former beauty editor. Together, they recognized the health benefits of Rooibos tea, leading to the creation of a quality, affordable skincare range centered around this unique indigenous plant extract.

Rooibos, which grows exclusively in the Cederberg mountain region of the Western Cape, is rich in powerful antioxidants and minerals that enhance the skin's natural defenses against environmental stressors. This makes it particularly beneficial for South African skin types and climates. The brand’s flagship Classic skincare line continues to thrive, with the Classic Moisturising Day Cream SPF15 being South Africa’s top-selling daily moisturizer. African Extracts has expanded its reach significantly, now available in numerous retail outlets and effectively competing with international brands. Over the years, the company has launched additional product ranges, including Purifying for oily skin, anti-aging Advantage, and Radiance for an even skin tone. Each product is formulated with Bio-Active Rooibos, antioxidant vitamins, and natural plant extracts, all delivering exceptional value and quality care.