Standard Skin & Beauty is a trailblazing skincare brand committed to offering high-quality, affordable skincare solutions that cater to diverse needs. Founded in June 2020 with a modest budget and a visionary goal, the company has rapidly ascended from a small home-based operation to one of South Africa's leading skincare brands. With a focus on affordability and genuine results, Standard Beauty initially launched with a range of essential products, including Rosehip & Marula Oil and a popular 1.5% Hyaluronic Acid Serum. Over the years, the brand has expanded its product lineup to over 30 items, earning accolades for its dermatologist-approved formulations and luxurious, user-friendly packaging.

In 2023, Standard Beauty made a significant leap into the European market and achieved EU compliance, marking its global ambitions. The following year, the company ventured into the Middle East, reinforcing its status as an international contender in the beauty industry. Operating from a state-of-the-art 2000 sqm facility, the company employs a dedicated team and continues to drive its mission of making premium skincare accessible to all. Standard Beauty celebrates individuality, embracing authentic beauty while challenging unrealistic standards.